Leaked audio: YouTube will lower the barriers to entry for its partner program and bring ads to Shorts, paying creators 45% of ad money vs. 55% for YouTube ads (Nico Grant/New York Times)

 Nico Grant / New York Times:

Leaked audio: YouTube will lower the barriers to entry for its partner program and bring ads to Shorts, paying creators 45% of ad money vs. 55% for YouTube ads  —  The video platform will let more creators earn payments and place ads in Shorts, its TikTok competitor, according to audio from an internal meeting.

 Source link